1. Film is not hard
I think film being difficult is a state of mind, after all, in the age of YouTube a movie does not need to have Hollywood production values, and something which looks a little rough could look more honest and more real.
2. Video is all about presentation
Video on the Internet does not need to be perfect, but it can not be boring. Think about what your going to say before filming starts and do not ramble.
3. Film does not need to cost a fortune
Expensive equipment is not essential to make a film for the web. A flipcam, a webcam, iPad 2 or even a smartphone will do the job.
4. Watch the sound quality
The picture on any of these devices tends to be pretty good, but the sound is something which needs more consideration. Especially when filming in a busy public space.
5. Avoid the editing
It is easier to film everything in one shot (or long takes), rather than spend hours trying to edit a movie together.
6. Do not shake
Get a camera stand. You can even get a stand for an iPhone.
Think about the composition of your shot, everything does not need to be filmed straight to camera. Look at television programmes for inspiration.
8. Keep editing simple
There is a lot of fantastic video editing software, but try and keep it simple and focus on something which will get the job done, rather than lots of extra features.
9. Have a transcript
Do not forget to include a transcript. It makes your film easier for search engines to understand, and makes your content accessible for those with hearing difficulties.
10. Share your film
Film does not need to live on YouTube, share it on your Facebook, Twitter, Blog and allow other people to embed it in their social media spaces.
This article was written by Jim Richardson, founder of Europe’s major conference on social media for museums, MuseumNext and managing director of Sumo, a creative agency with a reputation for developing innovative digital marketing.
Jim regularly speaks at conferences and contributes to publications on social media and digital marketing.