I wanted to share a couple of tests which I did today on our little mobile friendly website for a museum.
The idea behind the mobile friendly website is that a regular website doesn’t work particularly well on a mobile phone and with 3% of web traffic in the UK coming from mobile phones (2.5% in the US) museums can benefit from having an alternative website which mobile users are redirected to automatically.
This first test shows first the user trying to find the address of the museum on it’s regular website using a mobile phone, this takes them about 30 seconds to locate, then the user tries to do the same on our mobile friendly website and this takes no more then three seconds.
Next we tried the same on an iPhone, this was faster then the Nokia phone, but still far quicker on the mobile friendly website then the regular site, especially when we start looking at exhibition or what’s on information.