Opening keynote
Nancy Proctor
Smithsonian Institution

Nancy Proctor, Head of Mobile Strategy & Initiatives at the Smithsonian Institution discusses revolutionary and radical practice in museums.

Telling stories through numbers
Tijana Tasich & Elena Villaespesa, TATE

Want to make sense of online metrics? Care about real users and how they engage with your content? Want to increase the benefits of online metrics for your organisation? Measuring online performance has never been more important. In this session you will hear how the analytics culture has been spreading across Tate, and some of the challenges met on the way, all illustrated
by examples.

Museum Analytics: What can museums learn from each other?
Rui Guerra
INTK

Museum Analytics is an online platform for sharing and discussing information
about museums and their audiences. Professionals can learn about the progress of their museum's social networks and get inspired by other museums. During this
presentation, Rui will share the outcome of analysing the social network activities
of more than 3000 museums.

Dulwich OnView
Shapa Begum, Ingrid Beazley and Andrea Szeplaki, Dulwich Picture Gallery

Dulwich OnView (DOV) is probably unique; it is a museum blog run in partnership with the local community. It is a very effective
marketing tool posing as a local community blog which in effect introduces people
to Dulwich Picture Gallery (DPG). The community contributes the majority of the posts which increases DPG's credibility, encourages conversations and increases site traffic. Find out how DOV was created, encourages participation and reaches new audiences.

Where content is king,
collaboration is key
Susie Stubbs, Creative Tourist and Emma Bearman, The Culture Vulture

Find out how to use technology more effectively by creating new ways of working. This session looks at how offline
collaboration creates online impact, how to work with multiple content creators, and how to create a 'trusted voice' within the busy digital marketplace. Expect jargon-free, practical examples from these award-winning digital marketers, and discover how you can create credible content that maximises budgets, profile and user engagement.

Keynote in conversation
Nancy Proctor
Smithsonian Institution

An informal question and answer session with Nancy Proctor, Head of Mobile Strategy & Initiatives at the Smithsonian Institution.
This is a great chance to put your questions to an internationally recognised expert on mobile technology in a museum context and to learn more about the subjects raised in the opening keynote.

Touch and Go(gh)
Marthe de Vet and Jolein van Kregten, Van Gogh Museum. Paul Stork and
Ebelien Pondaag, Fabrique.

Van Gogh Museum has an in-gallery experiment interactively showing technical research (e.g. overlays of x-rays) on fixed tablets next to the original paintings. This experiment is part of a larger strategy to engage audiences in& around the museum, using new media. Together with the Royal Academy of Art, The Hague & Fabrique the museum is developing a tablet magazine where the research results can be accessed in an engaging and intuitive way.

An exhibition, an interactive game and an iPad motion comic
Davide Zanichelli, Netribe srl

Money and Beauty. Bankers, Botticelli and the Bonfire of the Vanities tells the story of the invention of the modern banking system. Visitors are accompanied throughout the exhibition by an interactive game entitled Follow Your Florins, in which they can decide how to invest 1,000 (virtual) florins with the aid of an animated narrative accessible through 15 touch screens.

Travels with Data: Opening and Using Your Collections Data
Steve Devine & Julian Hartley,
Manchester Museum

Opening data from The Manchester Museum and Whitworth Art Gallery at
Culture Hack North led to a fantastic response on our social media network
and was picked up by The Guardian Datablog and BBC Front Row. Perhapsmore importantly we were able to
engage for the first time with a
community of developers looking at and using our data and collection images
with a fresh perspective.

(re) inventing mobile culture
David van Zeggeren, Sparked

How can we bring all existing mobile cultural initiatives together, making it recognisable for users that there's something to learn on a certain location? How can we push tourist bureaus, governments and museums to add more valuable content to existing platforms instead of reinventing new technology? This session will discuss the need for an universal trademark and marketplace for mobile culture.

Roots 2 Share: from dusty
photographs to dynamic events
Diederik Veerman, curator/educator Museon

40 year old photos, stored in two Dutch museums, have been brought back to the source; a small Greenlandic community. There, the photos triggered storytelling. Children went to the older Inuit to document their memories and preserved these online. In Holland, the same images were vital elements in an award-winning exhibition
and a variety of public-participating activities. What are the chances and challenges in sharing old photographs with loads of people, in and far outside the museum?

Think less about history and more about imagination
John Coburn, Tyne and Wear Museums

Museums can spend too long sharing collections with Web 2.0 platforms that have little to no 'social currency', while failing to recognise the collective appetite for specific museum objects. This session will explore the potential value of deconstructing the 'museum online collection'. It will encourage delegates to think more strategically and creatively when sharing collections online and to focus completely on what inspires the public imagination.

The Mobile Museum
Allegra Burnette, MoMA

The Museum of Modern Art in New York has launched several mobile initiatives over the last eighteen months, including a general phone app, a collection/ exhibition-specific app, mobile websites, & a new activity app. While this presentation will use specific projects as the base of discussion, the focus is more on overall strategy, lessons, outcomes & future directions in digital engagement.

MuPon: Mobile discounts to foster repeat visitors & an art-going lifestyle
Paul Baron & Tomomi Sasaki, GADAGO NPO

What happens when Tokyo art goers are presented with a 10 euro iphone app full of admission discounts to the 30 best museums in town? Learn from our 1.5yrs of running MuPon; a collaboration between a
non-profit organization and museums, a sustainable business with 20,000 users, & a low-risk testing ground for cultural institutions to experiment with digital initiatives.

Interactive Learning Trails: An RFID Success Story
Glenda Smith, Museum of Australian Democracy at Old Parliament House (MoAD). Darran Edmundson, EDM Studio

This short talk will provide insight into the development of MoAD's touchscreen-based replacement to a more traditional paper-based "student worksheet" approach to museum learning. Facilitated by RFID technology, student teams self-navigate amongst MoAD's 50+ touch-screens, undertaking custom activities that purposefully engage them with the museum's physical artifacts, images and stories. The MoAD team will discuss the rationale and trade-offs behind key decisions, and provide general lessons on successfully managing a complex museum software project.

Smart Smart Objects for direct and transient public engagement in museum spaces and social networks.
Claire Ross, University College of London & Chris Speed, University of Edinburgh.

This presentation will look at the use of Smart Objects within two museums; the National Museums Scotland (NMS) and the grant Museum of Zoology, UCL. Exploring how mobile devices, interactive digital labels, QR codes and social media in permanent gallery spaces can create new models for public engagement, visitor meaning-making and the construction of multiple interpretations inside museums. The presentation will look at engagement methods used and the implications for the use of technology that encourages participatory communication
and content creation by visitors.

Keynote in conversation
Hein Wils, Stedelijk Museum & Ferry Piekart, Independent Consultant

An informal question and answer session with Hein Wils and Ferry Piekart following their keynote presentation.

This is a great opportunity to find out more about augmented reality and to get advice on how to use this technology in your institution.

Converting users into contributors to Real science
Sergio Alvarez Leiva and Andrew W Hill, Vizzuality

Citizen Science is bringing about a revolution in the way we think about scientific production and public involvement in the scientific mission. In this presentation we talk about lessons learned while developing some successful online citizen science projects. Additionally, we will present a new project we are developing to help unlock some of the remaining one billion museum specimens.

Museomix: remix your museum!
Samuel Bausson,
Museum de Toulouse

How to make a museum an open, networked and co-creative places which enable visitors to become involved users? Museomix did just that by inviting designers, creators, makers, hackers, and museum people to a 3 day co-creative event that took place in Les Arts Decoratifs museum, Paris. 75 participants prototyped 11 new ways of experiencing the museum with real visitors testing them right away. This presentation will share what was learned about fostering an exciting community and designing a participative event within a museum.

Are games the teaching tool
of the future?
Beth Hawkins & Micol Molinari, Science Museum

Futurecade is a game the Science Museum created to engage young people with science. Can a game be both fun and be used in a formal learning setting? Can a game lead to discussion about how science shapes our lives? What are the challenges in creating a digital learning resource for teenagers? And how can we support teachers to feel confident using digital games as a learning tool?

Where does marketing end
and learning begin?
Emma McLean, Digital Marketing Officer
and Jane Findlay, Digital Participation Officer from Royal Museums Greenwich

With an influx of social channels and interactive online experiences being utilised in participatory ways by both education and communications teams, where does the overarching strategy for these platforms come from? Who should be developing the vision and purpose for activity on public digital channels.

Two hour workshop:
A crash course in the digital strategy
Jasper Visser, Inspired by Coffee

In this two hour workshop Jasper will take the bravest of MuseumNext attendants on
a roller-coaster ride through the digital engagement framework. The digital
engagement framework is a tool specifically designed to help organisations reap the
benefits of the digital age. And benefit you will, for at the end of the workshop you will have in your notebook a draft of a digital engagement strategy that will prep your museum for a successful digital future.

A Social Network of Historical Figures built from linked data
Luca Chiarandini & Eduardo Graells, Web Research Group Universitat Pompeu Fabra,Yahoo! Research Barcelona

Timebook is a social network of historical figures that was created at a hackathon organised by Europeana and the Museu
Picasso. It serves as an example of how simple ideas and the right tools can build innovative applications. The presentation will show how open linked data and free software can help to create from simple concepts to powerful applications.

Joan Miró From the Temple
to the Street
Elena Damià Díaz-Plaja,
Fundació Joan Miró

From the temple of information, the sacred space for contemplation, to social networks and the world out there. A variety of efforts such as the Play Miro project, a Joan Miro app, use of social media, and an advertising campaign in Barcelona's streets have enabled us to reach a broader audience and raise public awareness of Miro.

Ràdio Web MACBA
Anna Ramos, Museu d'Art Contemporani de Barcelona

Over its five years producing podcasts, this platform, which began as a showcase for the exhibitions and activities of the Museu d'Art Contemporani de Barcelona, has also developed into a content-generator for specific projects, focusing on the exploration of sound art, radiophonic art and experimental music.

Out of site out of mind?
Catherine Roberts, Imperial War Museum, Lucy Neale, DigitalMe and Cliff Manning, Radiowaves

Millions of schools visit museums every year providing valuable learning opportunities and regular income. But how can museums use social media to extend and enhance links with school communities and create new ways for children to participate before and after visits? Since 2006, Imperial War Museum has worked to engage schools and children in blogging, curating and sharing stories. This presentation will offer an honest, behind the scenes exploration of the projects reflecting on what worked, what didn't and what we all learned along the way.

Making Walker
Robin Dowden and Nate Solas
Walker Art Centre

The Walker Art Center launched their new website (www.walkerart.org) in December 2011. The site, a hub for contemporary arts, has been hailed as a 'game-changer' and
described as 'a node, rather than an endpoint.'
Robin Dowden (Director of New Media) will talk about the institutional changes and ideas driving the site, and Nate Solas (Sr. New Media Developer) will discuss the challenges of bringing the ideas to life online.

Demand Data First
Rich Barrett-Small, Victoria & Albert Museum

The Victoria & Albert Museum have used open source technologies in trying to meet today's high expectations, having information readily available and accessible in a variety of formats.

QRpedia
Alex Hinojo. #glamwiki partnership ambassador

QRpedia is a mobile Web based system which uses QR codes to deliver Wikipedia articles, detecting visitor's preferred language. Wikipedians reached an
agreement with Fundació Joan Miró whereby these codes were shown next to some outstanding works at the exhibition: Joan Miró: The ladder of escape. Before
the exhibition, articles were improved locally, Promoting the project via an edit-a-thon, and then Wikipedians asking worldwide for translations.

Keynote in conversation
Robin Dowden and Nate Solas, Walker Art Centre

An informal question and answer session with Robin Dowden and Nate Solas following their keynote presentation.

This is a great opportunity to find out more about developing a museum website which goes beyond the expected.

Phygital tour at the MAS
Annelies Valgaeren, (MAS) Museum aan de Stroom

Imagine having control over a museum tour guide through the arrow keys of your keyboard. Directing him through the museum in real time while sitting at home in front of your computer. The new museum MAS in Antwerp made it possible with an online interface which enabled people from the world to visit the museum as if they were there.

Challenges: Artistic Applications
Amy Heibel, Los Angeles County Museum of Art

We all use web and social media to communicate about art—but what about social media as an alternative space for making and sharing original works of art? Amy Heibel, Associate VP of Technology and Digital Media at the Los Angeles County Museum of Art will talk about
leveraging LACMA's online presence to create an alternative virtual space for
presenting commissioned works of art.

A story collection roadshow
Anne Marie Van Gerwen, Europeana

Through Community Collection days, objects emerge from people's attics to begin a new digital existence as part of a European collection. They are re-used and remixed in new events and digital objects such as hackathons and the Otto&Bernard film , spreading stories of this critical historical period to new audiences and communities. 


The exhibition is an experiment and the object is not online
Lev Bratishenko,
Canadian Centre for Architecture

This is a talk about an exhibition at the Canadian Centre for Architecture, Montreal, 404 Error: the object is not online, but it is also about ways of making projects. This small and experimental exhibition could be part of an argument reasserting the importance of presence and a more critical attitude towards digitization and online engagement.

Life of the underground city. How can going mobile make dealing with difficult heritage easier?
Dorota Kawecka, Reinwardt Academy & Aleksandra Janus, Jagiellonian University

How can we explore a city that no longer exists? Can new media give the visitors
access to the past that is hidden away? In this
presentation we will analyze how participatory technologies can facilitate dealing with difficult heritage by shifting from a fixed point of view to the multiplicity of perspectives, allowing for more interpretations of events such as the Warsaw Uprising and its impact on our present.

A crowdsourced, networked,
shared, mobile thing
Merete Sanderhoff, Statens Museum for Kunst, The National Gallery of Denmark

Nine Danish art museums want to explore how we can build a sustainable mobile platform that fulfils actual user demands. In order to find out, what's more natural than collaborating with the users?
The project stands on three dogmas: Co-creation with target users, using social media as platform and making all the content reusable under a Creative Commons license.

Keynote in conversation
Jason daPonte
Swarm

An informal question and answer session with Jason daPonte following his keynote presentation.

This is a great opportunity to put your questions to a leading expert on mobile technology.

Practical experiences of evidence based change management using
Google Analytics.
Andrew Lewis, V&A

This session discuss how very targeted use of web statistics can be used to manage expectation of, and demands upon, limited web resources within a complex organisation. It offers practical hints and tips from real implementations, where fairly simple
measurements were set up and the data used as hard evidence to create an informed consensus and influence decision making. Challenges and tactics are shared as are successes and failures. This session is about influencing organisational attitude and does not require an extensive knowledge of either web technology, nor of Google Analytics.

Engaging new audiences with your digital content offering
Marc Mertens, Seso Media Group

Substantial resources have been invested in the digitization of museum collections, publications and related content assets. How do we leverage these digital data sets to engage new audiences?

This session will showcase the power of 'future-forward' user interfaces that draw audiences deep into digital content offerings by creating compelling entry points for playful discovery. The session will also touch on the organizational structures required to create and support such experiences.

Snap Happy: Putting People and Heritage in the Picture using Augmented Reality
David Hopes, Shakespeare Birthplace Trust

This paper will showcase an innovative application of augmented reality (AR)
technology to encourage participation and personalization of heritage outside the museum, and to generate income. The paper will focus on the development if a Smartphone app called Eye Shakespeare, the product of a unique collaboration between Coventry university, Shakespeare Birthplace Trust, Hewlett Packard and Dan wood.

Unlock immersive data stories
Jacco Ouwerkerk & Nicole Sanberg, IN10

Start with telling stories in which you can wander. We will share our lessons learned about indoor positioning, new object recognition and augmented reality techniques within a clear and practical vision. See how 'stored, tracked or logged' personal life data combined with digital museum collections can create a far more immersive experience, using responsive spaces or handheld devises.

The Kinetic Museum
Koven J Smith, The Denver Art Museum

Technology, used by museums primarily as a tool of efficiency or of strained relevancy rather than as a foundational concept, has been grafted onto museums' ancient business model with checkered results. This presentation will examine an alternate scenario, conceptualizing that a museum built outwards from its technology mission, with speed and agility as its primary focus, would look like.

Bringing the future into your
museum vision
Bridget McKenzie, Flow Associates

Using examples from her experience in 'future-proofing' museums, Bridget Mckenzie will present a rigorous model for shaping museums to be resilient and relevant for an unpredictable future. She offers a counterpoint to practice where emerging technologies are the main indicators for museum futures, arguing that they need to be understood alongside ecological and economic instability. This instability doesn't mean digital is less important. Rather, museums must proactively harness digital to shape a future.

Low Budget Digital Marketing
Barbara Wiench & Carl Growet, Museum Kunstpalast

In the context of the reopening of the permanent collection and the first and only El Greco exhibition in Germany, Museum Kunstpalast will present how they have managed to engage visitors with the help of digital technology with only small marketing budgets and innovate concepts.

Moving the goalposts: why museums need to play more
Ben Templeton, Thought Den

Do Not Touch – Mundane instruction or an inviting challenge? Our appetite for breaking rules and testing boundaries has driven experimentation and innovation for millennia. Thought Den's Creative Director Ben Templeton argues that play is an important dynamic in audience engagement, improves learning and generates revenue.