MuseumNext Conference - London

Programme

8.30 - 9.00	Registration
9.00 - 9.15	Welcome & Introduction Jim Richardson, Sumo (Conference Chair)
9.15 - 9.50	We are what we share Victor Samra, MoMA Victor will discuss the development of The Museum of Modern Art’s social media communities on Facebook, Twitter, YouTube, and Flickr, and will consider the issues that arise when a cultural organization uses these platforms to engage its audience.
9.50 - 10.35	ITP: Connecting with a Global Audience Terhi Nurmikko, The Britsh Museum Terhi will outline the online strategy of the British Museum's International Training Programme, evaluating various social web sites such as Facebook, Flickr, Twitter and WordPress as tools for creating a community of colleagues throughout the world - one, which in the future would be maintained by the community, rather than as a didactic experience run primarily by the Museum. This practical case study aims to highlight the issues which arise when the audience lies almost entirely in Africa, the Middle East and China.
10.35 - 11.10	Tate Online: A (near) complete reworking John Stack, TATE John will give an overview of the key strategic developments on Tate Online over recent years, including Tate Kids, Tate Channel and user-generated content projects. He will then cover Tate's online and digital strategy for the next two years, including the website's audience-centred redesign, the new online collection, and the impacts that this is having on the organisation as a whole, on copyright and legal frameworks and on ecommerce.
10.10 - 11.30	Tea & Coffee
11.30 - 12.05	"It's Time We Met!" Building a Marketing Strategy around New Media Elyse Topalian, Metropolitan Museum of Art Arthur Cohen, LaPlaca Cohen Creating a good image of the museum and generating quality publicity. In January 2009, The Metropolitan Museum of Art launched an innovative advertisign campaign, "It's Time We Met", that incorporates some of the thousands of photos from Flickr taken by visitors as they experienced the museum with family and friends. The campaign grew into a broader marketing platform that included events, podcasts, a related Flickr photo contest and more. The challenges of combining traditional and new media, and the potential of new media to express a museum's message in fresh and inventive ways, will be explored in this case study.
12.05 - 12.40	Creating a digital campaign Diane Drubay, Buzzeum Based on the example of the National Museum Jean-Jacques Henner (Paris), Diane will describe a strategy of online communication and mediation using all the internet tools, making the museum an online actor rather then a spectator broadcaster. This strategy also created a community which brought back to life the art of Henner through contemporary artists and testimonies of passionate people.
12.40 - 1.40	Lunch
1.40 - 2.15	RijksWidget Jan Willem Sieburgh, RijksMuseum
2.15 - 2.50	ArtBabble: Exploring Collaborative Content and Niche Portals Robert Stein, Indianapolis Museum of Art Recently, museums have adopted ambitious and creative content efforts using a number of different mass-market online websites in an effort to reach new audiences. As we begin to understand the nature of these audiences and platforms, how does the quality of this experience compare to other options? A number of museums are beginning to question whether a broad-net approach to content distribution is the only effective model. The ArtBabble.org website is a collaborative video platform dedicated to the creation and sharing of video about art and artists. A partnership of 23 museums and cultural organizations, ArtBabble seeks to leverage the opportunities present in collaboration and cross-promotion to create a niche portal of art content which will engage audiences with high-quality and authoritative content with applications for leisure and education. This talk will examine recent experiences with this collaborative platform, it's technical underpinnings, results from our first year of operation and future directions which will dramatically extend the reach and value of ArtBabble as an online resource.
2.50 - 3.25	Connect, Interact, and PLAY Georgina Goodlander, Smithsonian Museum of American Art Georgina will summarise and evaluate participatory projects at the Smithsonian American Art Museum, including Ghosts of a Chance and Fill the Gap. She will also discuss current projects, including a new Alternate Reality Game, a collaboration with the Rochester Institute of Technology to create a Facebook game, and various small-scale experiments with text-messaging in the galleries.
3.25 - 3.45	Tea & Coffee
3.45 - 4.20	Sharing the Expertise Gail Durbin, Victoria & Albert Museum Using examples from the V&A Gail Durbin shows some projects where visitors have uploaded content related to the V&A collections. Issues such as moderation and expertise will be addressed.
4.20 - 4.55	Mobile: Museums and the "next frontier" Mike Eliis, Eduserv Many commentators are starting to produce fairly compelling evidence that mobile devices are the future of the internet. This talk will look at some of this evidence and begin to ask whether we are - finally - seeing the maturing of mobile, and also how museums can make the best use of the mobile space. It will include examples of some existing mobile experiences from the cultural heritage sector and beyond and will hopefully begin to tease out some of the important factors which make these experiences compelling.
4.55 - 5.20	Comments, conclusions and close Jim Richardson, Sumo (Conference Chair)

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