After workshopping his wild idea Ferry Piekart presents what his groups work.
Presenting back
October 24th, 2009
Wild Idea Presentation
October 23rd, 2009
The Wild Idea!
October 5th, 2009
The Netherlands Architecture Institute (NAI) houses the largest collection of architecture in the world. A stunning 18 km of models, sketches, designs and blueprints from famous Dutch architects. Only a small part can be seen in our exhibiotions; most of it is locked in our depots. The NAI plans to create an ‘open depot’, mainly for our scale models. Our visitors can visit this depot, to see what we store. We have been thinking though… what is our main attraction? What is our centerpiece? We don’t really have that. Everything seems equally important. But we sort of need our own Mona Lisa. Our own Night Watch. The one object everybody needs to see… not because people admire the beauty of this particular design, but simply because there is a buzz around this thing… a buzz that says: this you have to see. A centerpiece with its own stardom; a celebrity within our collection. That’s a matter of perception… and it seems like the audience has to play its part there. Can our visitors help us to create the NAI’s very own Mona Lisa? Can our visitors participate in a way that they create a buzz, a mystery, a sense of fame around an object? We can’t say ‘this is famous’. That, only the public can do.
We can start the ball rolling though. Do we create a mystery about something? By writing a Da Vinci Code like book, starring a famous architect and one of his wellknown scale models? We could do that. We have some stuff about Cuypers, and he created one building that is a mystery to everyone. But how much fiction do we allow in a museum? Or can we shoot a design to stardom using web 2.0? A Facebook account for a dead architect? With some puzzling quotes?
We can start the ball rolling though. Do we create a mystery about something?
What do you think? Have you got any advice for Ferry?
