Our Digital Engagement Framework workshop is delivered inhouse to staff from across your organisation. This approach brings together many different perspectives on how digital can help a museum to achieve it's objectives and allows us to step beyond seeing digital as just a marketing tool.
Day 1
| Module | Global contents |
| Ambition | Organisational vision and values Digital media goal setting Target audiences and key assets |
| Platforms | Social media, websites, mobile media, apps Audiences and content Strategies for different digital platforms |
| Engagement | From passers-by to brand advocates Conditions for online engagement Participation and interaction Developing engagement activities |
Day 2
| Module | Global contents |
| Outreach | Reaching out to new audiences Web 3.0 and 4.0 Market research and listening Developing outreach activities |
| Metrics | Determining success Measuring and reporting success |
| Making it work | Team structure and roles Guidelines and codes of conduct Crisis control and webcare |
| Future | Digital trends How to design a strategy which will stand the test of time |
Through the course of the two days we record all the new ideas, suggestions and insights that come out of the workshop and edit this into a document which brings together the outcomes of the workshop.
This provides an invaluable tool from which to work, when either planning for the short term or looking at the wider digital strategy for a museum.
We also use this document as an opportunity to suggest further reading in the form of links to projects which we think may be useful in developing ideas further.
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