MuseumNext Conference - London

Speakers

For MuseumNext London we have a unparalleled line up of international speakers:

	Arthur Cohen Chief Executive Officer LaPlaca Cohen, New York Arthur Cohen works directly with major arts organisations throughout the world on communications and strategic planning issues. His clients include The Metropolitan Museum of Art, The National Gallery of Art, The Philadelphia Museum of Art and the Museum of Fine Arts, Boston. He is recognised as instrumental in advancing the field of cultural branding and organisational vision development through his professional, academic, and lecturing activities. These include speaking engagements to cultural professionals throughout the United States and Europe, and serving as Associate Professor at New York University, where he teaches Cultural Branding—a course he created for graduate students in NYU's Visual Arts Administration program. He also oversees LaPlaca Cohen's ongoing research study, known as Culture Track, which tracks the shifting attitudes and behaviors of cultural audiences in the United States. Arthur is a graduate of Harvard Business School and the University of Pennsylvania, and attended the London School of Economics. Prior to co-founding LaPlaca Cohen, he served as a consultant to leading cultural organisations, including The Getty Museum, the Whitney, and the American Museum of Natural History; public relations consultant to Giorgio Armani; and Communications Director and later acting Deputy Director at the Institute of Contemporary Art, Boston. Previously, he held brand management positions at Procter & Gamble and Gillette. Arthur is the Vice Chairman of the Smithsonian Archives of American Art and a Board member of: the Architectural League of New York; the Institute of Contemporary Art at the University of Pennsylvania; and the Provincetown Art Association and Museum. He also serves on the Modern and Contemporary Collections Committee of the Harvard University Art Museums, and the Visiting Committee of the Harvard Medical School Center for Experimental Medicine. He lives in New York City and Cape Cod.

	Gail Durbin Head of V&A Online Victoria & Albert Museum Gail Durbin is the Head of V&A Online where she is currently responsible for digital and media projects. She has been at the V&A since 1991 in various roles from Head of the Schools Service to producing the educational framework for the V&A's British Galleries. Since 2002 she has been responsible for the V&A's website. Gail started her career as a history teacher and has worked for Norfolk Museums Service and English Heritage. She has published widely on the educational aspects of museums. Gail is entirely non-technical but hugely excited by the power of digital media to further the mission of museums to reach out to and engage with their audiences. She is very intertested in developing ways of encouraging user-generated content.

	Diane Drubay Buzzeum Diane Drubay is an on-line communication consultant for the museum sector and the author of the blog Buzzeum. She is currently responsible of the digital and media projects at the Musée National Jean-Jacques Henner (Paris) having launched and managed the on-line campaign for the re-opening of the museum in November 2009. This project used an innovative way of creating social relations and on-line communities around the art and the life of the famous painter JJ Henner. Diane also works for the Ministry of French Culture and has worked for Museums including the Rodin Museum, the Mac/Val, the Albert Kahn Museum. She develops public panels, website and on-line strategy consulting. For many years, Diane has shared her vision of seeing and understanding the museum on-line communication through her blog, aswell as writing for magazines and speaking at conferences. She believes that new digital media should be a source of tangible social relations based on a transversal and reciprocal museum experience.

	Mike Ellis Solutions Architect Eduserv Mike Ellis is the Solutions Architect at UK based not for profit IT services group Eduserv. He helps clients (both internal and external) with the web, forming rough ideas into workable and user-accessible end-results. Before joining for Eduserv, Mike was the Head of Web for the National Museum of Science and Industry, UK, which comprises the Science Museum in London, the National Media Museum in Bradford and the National Railway Museum in York. Mike is interested in mobile technologies, social media, ubiquitous computing and innovation and how to lever these for maximum benefit, particularly in cultural institutions. He has presented at many conferences - sometimes about these topics, and sometimes about completely different things. During 2010 he has been commissioned to write a book about how to manage and grow a cultural heritage web presence. He lives in Bath with his wife and two small boys.

	Georgina Bath Goodlander Interpretive Programs Manager Luce Foundation Center, Smithsonian American Art Museum Georgina Bath Goodlander is the Interpretive Programs Manager of the Luce Foundation Center for American Art at the Smithsonian American Art Museum. She is responsible for all operations of the Center, including developing and overseeing a regular schedule of public programs, updating interpretative information, maintaining audiovisual installations, coordinating the selection and installation of collection objects in cases in the Center, and supervising staff. The Luce Foundation Center is a platform for innovation at the American Art Museum, and Georgina and her team are constantly looking for new ways to connect with audiences. In 2008, she managed the creation of Ghosts of a Chance and developed a module version of the game, which is available to the public on a regular basis. In 2009, she pioneered a citizen curator project on Flickr, Fill the Gap, in which members of the public are invited to select artworks for display.

	Jim Richardson Managing Director Sumo Jim Richardson is Managing Director of Sumo, a specialist design consultancy working in the arts and cultural sectors and a co-founder of MuseumNext. Jim has worked on a broad range of marketing campaigns and social media projects for clients including The National Gallery, The Natural History Museum, The National Trust and BBC. As a speaker and author, Jim has shared his vision of evolving arts audiences; people who want to step beyond being treated as spectators and wish to actively engage with cultural organisations through their venue, website and brand. Jim lectures widely, addressing arts and cultural professionals at conferences across Europe and writes about social media in publications and on his blog Museum Marketing.

	Victor Samra Digital Media Marketing Manager Museum of Modern Art Victor Samra is the Digital Media Marketing Manager at The Museum of Modern Art in New York, reporting to both its digital media and marketing departments. He is responsible for the museum's online marketing, including its email marketing, online advertising, search engine marketing, site analytics, and other digital projects. He also manages its social media communities on Facebook, Twitter and Flickr. He has been at MoMA since March 2007. Victor has been working on the web since 1998, and has a masters in Arts Administration from Columbia University. He lives in Brooklyn with his wife Laurie and four-year-old son Owen.

	John Stack Head of Tate Online Tate John Stack is Head of Tate Online. John manages the Tate website's technical and editorial teams. He was previously an Editor at Phaidon Press, before joining Tate as Communications Editor and then Online Editor. Tate Online is part of Tate Media which operates across multiple media platforms with the objective to maximise the reach of all Tate's programmes and resources. The division includes digital/online, TV, magazine publishing, as well as major public events programmes. It is responsible for developing and guiding Tate's communication strategy through brand guardianship; media relations; marketing; membership; advocacy; market research and audience development.

	Robert Stein Chief Information Officer Indianapolis Museum of Art Mr. Robert J. Stein is the Chief Information Officer and Director of Museum Information Systems at the Indianapolis Museum of Art. Mr. Stein leads the museum’s IT, Web, and New Media teams and has played a significant role in helping the IMA become a leader in the use of technology among museums. Stein and colleagues write and speak frequently at conferences and professional gatherings about technology projects, strategy and the impact of the web on cultural institutions. Under Stein’s leadership, the IMA has received many awards and attention in the press regarding their achievements. Mr. Stein was elected by his peers to the board of the Museum Computer Network in 2008 and has been actively involved in serving the museum community and his local community for many years. In 2006, Stein served as Project Director of the Steve.museum research project, leading 8 of the nation’s art museums in researching the impact of social tagging. The success of this project led to two additional major grant awards for which Stein is involved as co-author and technical lead. In 2009, Stein led the creation and launch of ArtBabble.org, a video website focused on art which brings together 21 leading cultural organizations to create a destination for art video online. In 2007, Stein received the Indy’s Best and Brightest award by Junior Achievement. Also in 2007, Stein was picked by Indianapolis Business Journal as one of their 2007 Forty under 40. He is happily married to his wife of 12 years and is proud to be the father of two fine sons.

	Elyse Topalian Vice President for Communications The Metropolitan Museum of Art Elyse Topalian is Vice President for Communications at The Metropolitan Museum of Art in New York, with responsibility for the Met's publicity, advertising, and marketing areas. She launched “It's Time We Met” an innovative advertising campaign using Flickr in 2009, creating a broad marketing platform for the museum (Click here to read about “It's Time We Met” in a New York Times article.) Before working at the Metropolitan Museum, Elyse was an editor at FMR magazine and Harvard University Press, and published two books for young adults as well as articles on the arts and translations of essays and stories from Russian.

	Jan Willem Sieburgh Commercial Director Rijksmuseum Amsterdam Jan Willem Sieburgh has been the managing director of the Rijksmuseum Amsterdam since June 2002. As managing director he is responsible for Finance and Control, HRM, ICT, Facilities, Security and Shops and Merchandising. Because of his background in the advertising industry he is very much involved with and has proven himself to be an initiator of change in the museum’s product development, marketing and communications. Because of his involvement and his innovating ideas to anchor the Rijksmuseum as a household name, his peers in the marketing industry awarded him with the title of ‘Marketeer of the Year 2009’. During the renovation of the Rijksmuseum, the opening of The New Rijksmuseum is expected in 2013, he is also on the steering committee of this ambitious project. Before joining the Rijksmuseum Jan Willem Sieburgh has worked in the advertising industry for 20 years. He has been with different national and international, mostly very creative, agencies working for clients such as Heineken, KPMG, Philips, Renault, Robeco, Shell, Unilever and many others. In 1990 he became a partner in Campaign Company, voted Agency of the Year in 1994. This was also the year that Campaign Company became part of the international network of TBWA\. His interest in advertising came from working as a freelance market-researcher before actually joining his first agency, Publicis. His last job in advertising was as managing partner and strategic planner with TBWA\.The years in the advertising industry were topped-off with a well deserved sabbatical year. Jan Willem Sieburgh started his career as a student-researcher for the Foundation of Economic Research of the University of Amsterdam where he worked on a research project for the Dutch National Bank. He is an experienced administrator and has served on many boards. He was treasurer of the board of the Association of Dutch Designers (BNO) and Chairman of the board of the MuseumNacht (Museum-Night). At this moment he is Chairman of the board of supervisors of ‘Digital Heritage Netherlands’ (DEN), the national clearing house for ICT and cultural heritage; member of the board of the Foundation for Democracy and Media; member of the board of Amsterdam Cultural Institutions (ACI) and member of the Creative Board of Creative Cities Amsterdam Area. Creative Cities Amsterdam Area is an initiative of the city of Amsterdam and its region to stimulate the development of the creative industry. Jan Willem Sieburgh has a keen interest in art and architecture and in the latest developments in ICT and the web.

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