Personalisation and the Modern Day Museum Experience
January 14, 2014
Cybelle Jones,
Gallagher & Associates (USA)
Our audiences increasingly expect experiences which are tailored to them. How are museums moving beyond one-size fits all to accommodate the different needs of individuals?
Today, we are accustomed to shaping and adding to our own experience. Visitors want engagement that is real, visceral and participatory. A successful exhibition must give visitors what they came for, but also intrigue them with what they never expected. It must speak clearly to people of varied ages, experiences, and backgrounds, yet provide all with context and an emotional engagement relevant to their personal perspectives. The trend towards personalization has created an ever-changing landscape of layered visitor experiences through the social experience that it provides.
As a leader in the industry, Gallagher & Associates will utilise several of their signature projects to illustrate how they have created personalised, user-driven experiences. They will also show examples of effective ways to engage visitors, creating multiple ways for them to access the stories and collections, and encouraging them to become participants in the overall experience.